Creating Content with Impact

Let’s be real—creating content today isn’t about posting just for the sake of it. If you're a business, brand, or professional trying to build online presence, you don’t need more content… you need content that connects, converts, and creates consistency.

That’s where two major tools come into play: content pillars and the 80/20 rule.

Let’s explore how these two powerhouses work together to help you show up with confidence and clarity online.

First, What Are Content Pillars?

Content pillars are the four or five main themes that all your content revolves around. Think of them as your brand’s signature “playlist”—the types of posts people come to expect and love from you.

Here are four solid pillars to build from:

1. Educational

Teach your audience something valuable. Examples:

• “5 Resume Mistakes to Avoid”

• “How to Style Our New Collection 3 Ways”

• “The Secret to Hosting a Zero-Waste Event”

2. Conversational

Ask questions, share opinions, or start meaningful conversations. Examples:

• “What's your biggest challenge with [topic]?”

• “Tell us your go-to self-care ritual”

• “Drop a 🌟 if you agree!”

3. Entertainment

Make them laugh, relate, or feel something! Memes, behind-the-scenes, or fun reels work perfectly. Examples:

• “When your Wi-Fi dies mid-Zoom interview… 😩”

• “That one client who needs just one more edit 🙃”

4. Promotional

This is where you highlight your offers, products, services, and testimonials. Examples:

• “New arrivals are live—shop now!”

• “Here’s what our client had to say about our resume revamp service”

• “Limited seats left for the upcoming workshop!”

These pillars help structure your content, so you're not scrambling every week wondering what to post.

🎯 The 80/20 Rule: Why It Works

Here’s the golden rule in marketing:
80% of your content should provide value. 20% should promote.

Why? Because social media is a conversation, not a storefront. Your audience wants to connect before they commit.

The 80% can be:

• Tutorials

• Advice

• Relatable stories

• Inspiring quotes

• Community shoutouts

• Thought-provoking questions

The remaining 20% is where you make offers, showcase products, and drive sales.

This balance builds trust, keeps engagement high, and avoids follower fatigue from constant “buy now” messaging.

🔁 Final Thoughts

Creating content with impact isn’t about being online 24/7. It’s about being intentional. By anchoring your posts to strong content pillars and following the 80/20 rule, you’ll not only save time—you’ll build a brand people trust, love, and remember.

You don't need to post more.
You just need to post with purpose.